"JOIN Innovation and Growth" is an event-series hosted by Bertelsmann Digital Media Investments, throughout five major European cities, focused on forming new business relationships between Start-ups and Corporates. These one day roundtable discussions and dinners are designed to give entrepreneurs a chance to share their ideas and projects with larger corporations and establish working partnerships.
I was commissioned to develop an identity and transmit values like: synergy, exchange, networking and growth in digital businesses. They are transmitted through a clean, dynamic, simple and rational design. The combination of a round typeface and the shapes of the symbol strengthens the ideas of dynamism, cooperation and success.