CLIENT

Fresh Weekend'10

Art Direction +
Branding +
Naming

2010

PROJECT DESCRIPTION

Fresh Weekend is an international music festival in the north of Spain. An aquapark surrounded by voluminous stages filled with happenings, live acts and djs. The exclusive space is transformed into concert areas and camping zones embedded in an aquapark, for spending the leisure time in a variety of ways.

For the first edition of the festival I was commissioned to develop the brand, working both as an art director and graphic designer. I was in charge of the naming, visual identity, graphic and web design.

Photography by Patricia Seijas & Jorge Perez Ortíz