CLIENT

Fresh Weekend '11

CATEGORIE

Art Direction +
Branding +
Crafts

2011

PROJECT DESCRIPTION

Fresh weekend is a festival happening on a waterpark in north Spain, two days of electronic music with a very special and amusing landscape. 

For this second edition of the festival, I decided to build a handmade 3D waterpark which represents a playfull scenario such as the festival itself. Once built, different photo shoots were used for the online and offline advertisment campaign. 

Photography by Jesús Garcia