La Pedroche

Identity +
Website

2011

Identity and web design proposals for the spanish Choreographer Mercedes La Pedroche. 
Her creations are intricately crafted works expressed through choreographic compositions of great physicality.

For this project, a typeface like the classic Pistilli Roman gave me the movement, shapes and elegance to represent Mercedes' work. I also created a monogram based on her movements and the two surname initials "L" and "P".

Photography by Lorenzo Dinozzi & Ciro Pérez