Branding for PAP food & coffee restaurants.
Sports, good life and food could work well together. This is what PAP wants to transmite trought their fancy and healthy menus.
When I met PAP owners for first time, they already had a strong idea of the kind of aesthetic they were looking for. A trendy logo with the Acronym PAP (Portuguese artisan products), combined with an interior deco that leads the costumer to feel cosy while enjoying first quality products. Keeping that in mind, I developed an identity with a vintage but clean feeling.
Photography by Julian Andreas